I launched Nura in June 2017; it follows its own path of creativity and colour; unhindered by trends and stands proudly as Australian Made and Inspired.
Nura celebrates the pure joy of giving. The arrival of a little one in to a families life is a miracle (this has been truly cemented in my mind after the arrival of our little treasure in 2019 and our second little angel in 2021) and I feel the act of giving to celebrate these moments should be just as special. So whether you are buying for your own baby or someone else’s, why not make the experience as joyful as the baby you are celebrating.
Nura translates to country – a word from the Sydney language, the traditional language of the Darug and Eora people. For First Australians, country encompasses culture, nature and land; it takes in everything from landscapes, plants and animals to cultural practices, people, stories and art. With this always at the centre of my mind, I have tried to celebrate and honour our beautiful country, Australia, wherever I can within my business;
I was raised on a property in NSW and had Summer holidays on the south coast, I have used my love of life on the farm and at the beach to influence my collections; being outdoors among nature, animals, fragrant gardens, fresh air, beautiful places and wonderful people…each collection will emulate these experiences.
My vision is to make a hero of the gift giver and provide that real ‘wow’ factor when your Nura garments are received. Through exclusively designed fabric prints you will find nowhere else, carefully created size guides, detailed product descriptions, a boutique selection of styles, easily navigable steps and postage to your loved ones on your behalf, I have taken the time to ensure the decision making and the buying journey is smooth, time efficient and worry free for you.
Nura is the perfect place to find the ultimate newborn, first birthday or ‘just because’ gift … I hope you enjoy all of Nura’s special pieces as much as I have loved creating them for you.
Love Penny xo